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New Report: Cyclists Actively Embrace Cycle Tourism in Ontario

A new study published by Ontario By Bike provides detailed insight into cyclists’ riding habits and trip preferences, highlighting the fact that cycle tourism in Ontario is growing and making a valuable contribution to the tourism economy in the province.

The report sheds light on a number of key trends in Ontario cycling activity, including the most popular types of cycling participation (recreational cycling followed by cycle touring and event participation), cycling style (a preference for road cycling and off-road trails), and a trend towards increasing ride distances (a larger number ride between 46km to 99km).

In 2023, Ontario cyclists shared:

  • 58% did one or more overnight trips that included cycling in Ontario, including 38% that did two or more trips.
  • 68% did three or more day trips in Ontario that included cycling in 2023.

Supporting tourism in areas visited, and the over 1,680 businesses certified as bicycle friendly by Ontario By Bike, 47% of cyclists visited one or more of these certified businesses that welcome cyclists. Accommodations and food and beverage are where cyclists spend the largest.

The age of cyclists is decreasing moderately, with more riders under the age of 44, and less who are retired. With 49% stating they frequently ride with a group or cycling club, the most frequently cited trip planning resource was recommendations from trusted sources including ride friends and family, followed by a number of other info sources and websites, including the resources published by Ontario By Bike.

Looking ahead at the coming cycling season, e-bikes continue to grow in popularity, with 22% already owning one or more in their household, and 17% considering a purchase in the near future. There is also an increased demand for taking bikes on public transportation, with 38% who stated they did so in the past two years. Further fuelling the increase in cycling is the return to a pre-pandemic number of cycling events (recreational/community and charity/fundraisers found to be the most popular).

With an increasing number cycling during the winter and 62% who ride all year long, expect to see a continued increase of cyclists on trails and roads across Ontario not only this summer but year-round.

Ontario Cycle Tourism and Cycling Activity 2023
Download HERE to read full report

Cycle Tourism in Ontario – Stats & Facts 2023
Download HERE to see infographic

Media Release
New Report: Cyclists Actively Embrace Cycle Tourism in Ontario – February 6, 2023
Download HERE

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Photos credits: Destination Ontario – Photo 2

Published On: January 30, 2024Categories: News

About the Author: Ontario By Bike