What are some of the benefits of joining the Ontario By Bike Network for an individual business or location?
Cyclists enjoying a break at the Pillar and Post Inn & Spa in Niagara-on-the-Lake
Product and Operational Benefits
- Improving your understanding of cycle tourism, cycle tourists (including market demographics and segmentation), as well as regional and local cycling information
- Invitation to a two-hour cycle tourism development and training workshop offered at the launch of the program in each new region
- Ontario By Bike™ Network Participants' Tool Kit tailored to your region offering product, sector and marketing insight into the cycle tourism market
- Access to Ontario By Bike`s Industry E-newsletter. Sent out twice annually, this informative e-newsletter brings industry up to speed on the trends and recent developments impacting Ontario`s cycle tourism industry
- Adapting the service and product offerings of your business to better service cyclists and to improve the cycling experience in your region
Marketing Benefits
- Promote your business to a high-value and growing tourism market in your area, bringing cyclists to your business to spend money
- Customized business listings on the Ontario By Bike™ website
- Category business icon placed on the Ontario By Bike™ online map, helping cyclists find your business when planning their cycling holidays
- Access to the Ontario By Bike™ digital logo and window decals, allowing you to highlight your participation in the Network to cyclists
- Regional profiles on the Ontario By Bike™ website under - "Great Places To Cycle", offering consumers access to regional cycling information, links to downloadable maps and additional visitor resources
- Ontario destinations and businesses featured in consumers e-newsletters, sent to over 15,000 cyclists (sent 8 times/year)
- Social Media posts highlighting cycling experiences and businesses to an engaged and growing online community on Facebook and Twitter
- With over 1,400 certified bicycle friendly locations, you can help grow the local and regional profile of your area as a cycling destination for tourists
- Improved search engine visibility through valuable online links into the Ontario By Bike Network
- Access to promotional opportunities developed by the Ontario By Bike™ Network and/or partners, designed exclusively for Network participants
- Enhanced promotion of locations by being a part of a larger network in the region, and across Ontario
- Opportunity to purchase an outdoor Ontario By Bike sign to further brand your location as bicycle friendly