What are some of the benefits of joining the Ontario By Bike Network for an individual business or location?
Cyclists enjoying a break at the Pillar and Post Inn & Spa in Niagara-on-the-Lake
Product and Operational Benefits
- Improving your understanding of cycle tourism, cycle tourists (including market demographics and segmentation), as well as regional and local cycling information
- Invitation to a two-hour cycle tourism development and training workshop offered at the launch of the program in each new region
- Ontario By Bike™ Network Participants' Tool Kit tailored to your region offering product, sector and marketing insight into the cycle tourism market
- Access to Ontario By Bike`s Industry E-newsletter. Sent out twice annually, this informative e-newsletter brings industry up to speed on the trends and recent developments impacting Ontario`s cycle tourism industry
- Adapting the service and product offerings of your business to better service cyclists and to improve the cycling experience in your region
Marketing Benefits
- Promote your business to a high-value and growing tourism market in your area, bringing cyclists to your business to spend money
- Customized business listings on the Ontario By Bike™ website
- Category business icon placed on the Ontario By Bike™ online map, helping cyclists find your business when planning their cycling holidays
- Access to the Ontario By Bike™ digital logo and window decals, allowing you to highlight your participation in the Network to cyclists
- Regional profiles on the Ontario By Bike™ website under - "Great Places To Cycle", offering consumers access to regional cycling information, links to downloadable maps and additional visitor resources
- Ontario destinations and businesses featured in consumers e-newsletters, sent to over 15,000 cyclists (sent 8 times/year)
- Social Media posts highlighting cycling experiences and businesses to an engaged and growing online community on Facebook and Twitter
- With over 1,400 certified bicycle friendly locations, you can help grow the local and regional profile of your area as a cycling destination for tourists
- Improved search engine visibility through valuable online links into the Ontario By Bike Network
- Access to promotional opportunities developed by the Ontario By Bike™ Network and/or partners, designed exclusively for Network participants
- Enhanced promotion of locations by being a part of a larger network in the region, and across Ontario
- Opportunity to purchase an outdoor Ontario By Bike sign to further brand your location as bicycle friendly
Sound like something you'd be interested in? Do you want to register your business or organization location now?
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