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The Ontario By Bike Network and Transportation Options are excited to share the presentations of the 2016 Cycle Tourism Conference held on March 4th, 2016. We invite you to review them, learn more about these topics, share them with others and connect with the speakers should you have further questions.

A 2016 Cycle Tourism Conference Summary Report will be compiled featuring overviews and highlights of the presentations listed below. This will be made available here in April.


Conference  button  Program button   Speakerbutton  

  • Morning Keynote - Travel Oregon

    Destination Bike: Bike Tourism Means Business - Nastassja Pace - Travel Oregon


  • Morning Session #1: Route and Trail Enhancement Innovation

    The Blue Route: Nova Scotia's Emerging Provincial Cycling Network - Ben Buckwold - Bicycle Nova Scotia

    Ben Buckwold Peterborough & the Kawarthas Classics: Road Cycling Routes - Fiona Dawson - Peterborough & the Kawarthas Tourism

    Fiona Dawson Trail Enhancement Innovations: The Pan Am Path - A Legacy Project for the City of Toronto - Jen Hyland - City of Toronto

    Jen Hyland2 The New Greenbelt Route: Partnerships to Promotions to Wayfinding - Susan Murray - Friends of the Greenbelt Foundation 

    Susan Murray 

  • Morning Session #2: Market Growth and Emerging Product Trends

    Urban Bike Tourism - Terrance Eta - Toronto Bicycle Tours Terrance

    Cycling Club and Self-Supported Riders - Hal Cain - Kingston Velo Club
    Hal Cain
    Attracting Leisure and Recreational Cyclists - Maria Rasouli - Escape Bicycle Tours
    Mountain Biking & Fat Biking - Sara Archer - Ride Guides


  • Lunch Panel Discussion

    "What Are Canadian Cyclists Buying Elsewhere? How Do We Shift Their Gears Closer To Home?" Jonathan Lansdell - Butterfield & Robinson Johnathan Mike Brcic - Sacred Rides Mountain Biking Adventures Mike


  • Afternoon Session #1: Tracking Key Indicators - Planning, Collecting and Evaluating Cycle Tourism Data

    The Route Verte's Success Outside Québec: Lessons Learned from Tourists Coming To Cycle The Belle Province's Cycle Network - Louis Carpentier - Vélo Québec  Louis Elevating The Erie Canalway Trail - James Meerdink - Parks & Trails New York James Measuring Cycle Tourism: More Bang for Your Buck! - Robert Wong - RMCG Inc. Robert

  • Afternoon Session #2: Bringing Product to Market - Successful Partnerships and Marketing Campaigns

    Partnershop & Marketing Success Factors for Building a Top-Tier GranFondo - Michael Merrall - Epic Tour Halton Michael Welcoming Cyclists to Ontario's Southwest: Product Development and Marketing Partnerships - Joanne Wolnik - Southwest Ontario Tourism Corporation (RTO1) Joanne Dagmar and Durham Trails: Mountain Bike Product Development - John Fisher - Durham Mountain Biking Club John

  • Cycle Tourism 2.0 - Interactive Session Summary

    Overcoming Challenges and Pursuing Opportunities - Louisa Mursell & Michael McCreesh - Ontario By Bike / Transportation Options cycle 2.0
  • Afternoon Keynote and Panel Discussions - Great Allegheny Passage

    Creating a World Class, Bicycle-Based Tourism Destination - Linda McKenna Boxx - Allgeheny Trails Alliance / Great Allegheny Passage Linda "Seeing the Bigger Picture: How Cross-Regional Trails and Routes Help Build the Market" - Afternoon Panel Discussion from Several Guest Speakers Afternoon

Conference Coordinators

The 2016 Cycle Tourism Conference was coordinated by Ontario By Bike Network, a program of Transportation Options, a not for profit organization. For over twenty years, Transportation Options has been dedicated to fostering sustainable mobility and tourism solutions across Ontario, developing and supporting a range of innovative programs. Transportation Options has coordinated a number of significant conferences in the past, including two cycle tourism forums.  


Contact info

For more information on the conference, please call 1-866-701-2774 / 416-827-2774 or contact through email Transportation Options' Executive Director, Louisa Mursell at [email protected] or Project Coordinator Michael McCreesh at [email protected]

The 2016 Cycle Tourism Conference was made possible by the generous support of the following partners and sponsors:



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