CTC16 Presentations

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The Ontario By Bike Network and Transportation Options are excited to share the presentations of the 2016 Cycle Tourism Conference held on March 4th, 2016. We invite you to review them, learn more about these topics, share them with others and connect with the speakers should you have further questions.

A 2016 Cycle Tourism Conference Summary Report will be compiled featuring overviews and highlights of the presentations listed below. This will be made available here in April.

Conference  button  Program button   Speakerbutton

Destination Bike: Bike Tourism Means Business – Nastassja Pace – Travel Oregon


The Blue Route: Nova Scotia’s Emerging Provincial Cycling Network – Ben Buckwold – Bicycle Nova Scotia

Ben Buckwold

Peterborough & the Kawarthas Classics: Road Cycling Routes – Fiona Dawson – Peterborough & the Kawarthas Tourism

Fiona Dawson

Trail Enhancement Innovations: The Pan Am Path – A Legacy Project for the City of Toronto – Jen Hyland – City of Toronto

Jen Hyland2

The New Greenbelt Route: Partnerships to Promotions to Wayfinding – Susan Murray – Friends of the Greenbelt Foundation

Susan Murray

Urban Bike Tourism – Terrance EtaToronto Bicycle Tours


Cycling Club and Self-Supported Riders – Hal Cain – Kingston Velo Club

Hal Cain

Attracting Leisure and Recreational Cyclists – Maria Rasouli – Escape Bicycle Tours


Mountain Biking & Fat Biking – Sara Archer – Ride Guides

“What Are Canadian Cyclists Buying Elsewhere? How Do We Shift Their Gears Closer To Home?” Jonathan LansdellButterfield & Robinson


Mike BrcicSacred Rides Mountain Biking Adventures


The Route Verte’s Success Outside Québec: Lessons Learned from Tourists Coming To Cycle The Belle Province’s Cycle Network – Louis Carpentier – Vélo Québec 


Elevating The Erie Canalway Trail – James Meerdink – Parks & Trails New York


Measuring Cycle Tourism: More Bang for Your Buck! – Robert Wong – RMCG Inc.


Partnership & Marketing Success Factors for Building a Top-Tier GranFondo – Michael Merrall – Epic Tour Halton


Welcoming Cyclists to Ontario’s Southwest: Product Development and Marketing Partnerships – Joanne Wolnik – Southwest Ontario Tourism Corporation (RTO1)


Dagmar and Durham Trails: Mountain Bike Product Development – John Fisher – Durham Mountain Biking Club


Overcoming Challenges and Pursuing Opportunities – Louisa Mursell & Michael McCreesh – Ontario By Bike / Transportation Options

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Creating a World Class, Bicycle-Based Tourism Destination – Linda McKenna Boxx – Allgeheny Trails Alliance / Great Allegheny Passage


“Seeing the Bigger Picture: How Cross-Regional Trails and Routes Help Build the Market” – Afternoon Panel Discussion from Several Guest Speakers


Conference Coordinators

The 2016 Cycle Tourism Conference was coordinated by Ontario By Bike Network, a program of Transportation Options, a not for profit organization. For over twenty years, Transportation Options has been dedicated to fostering sustainable mobility and tourism solutions across Ontario, developing and supporting a range of innovative programs. Transportation Options has coordinated a number of significant conferences in the past, including two cycle tourism forums.

Contact info

For more information on the conference, please call 1-866-701-2774 / 416-827-2774 or contact through email Transportation Options’ Executive Director, Louisa Mursell at lmursell@transportationoptions.org or Project Coordinator Michael McCreesh at mmccreesh@transportationoptions.org.

The 2016 Cycle Tourism Conference was made possible by the generous support of the following partners and sponsors: