We are pleased to announce the following programming for the 2019 Cycle Tourism Conference

*Program subject to change should circumstances require

8:45am to 5:15pm

Chelsea Hotel, Downtown Toronto

8:00 – 8:45am
Registration & Breakfast

8:45 – 9:15am
Opening Remarks

• Louisa Mursell, Ontario By Bike / Transportation Options
• Chair, Board of Directors, Transportation Options
• Councillor Mike Layton, City of Toronto
• Bryan Plumstead, Board of Directors, Tourism Industry Association of Ontario; & Grey County Tourism

9:15 – 10:15am
Morning Keynote Speaker
Cycle Tourism “Made in Germany” – Germany´s Recipe for Success – Frank Hofmann, National Chairman of Tourism, German National Cyclists’ Association (ADFC)

10:15  – 10:30am
Morning Coffee and Networking Break    

10:30 – 11:45am
Morning Concurrent Session 1: Building Cycle Tourism Through Cycling Events

• Tourism Elements of a Signature Cycling Event – John Thorpe, Paris to Ancaster Bike Race
• Beyond the Bicycling: Connecting Guests and Communities – Matt Van Slyke & Doug Haney, Cycle Adirondacks
• Developing Bicycle Tourism with fabulous Bicycle Tour Experiences – Nathalie Lauzon, Vélo Québec Voyages 

Morning Concurrent Session 2: Building Cycle Tourism Through Bike Tours

• Essential Components of a Cycle Tour Experience: A Case Study of Prince Edward County – Robbin McKinney, Randonee Tours & Great Explorations
• The Success of 3-Hour Guided Tours – Shea Mayer & Diego Salamone, Fitz and Follwell Co.
• An Upstart Operator in an Upstart Region: Tales from the Road Less Travelled – Sara McEwen, Humdinger Bicycle Tours

11:45 – 12:15pm
Lunch Break

12:15 – 1:30pm
Award Ceremony and Presentations

• Ontario By Bike best bicycle friendly business awards and lightening presentations
• Accommodating and Catering to the Cycling Market in Cesenatico, Italy –  Silvia Pasolini, Lungomare Bike Hotel & Italy Cycling Holidays

1:30 – 1:45pm
Networking Break

1:45 – 3:00pm
Afternoon Concurrent Session 1: Knowing the Market & Measuring the Impact of Cycle Tourism

• Uncovering Ontario Cyclists’ Segmentations – Kim Clarke & Rosa Rumeo,  RTO7/Bruce Grey Simcoe & Environics Analytics
• The US Adventure Cycling Market & More – Joanne Wolnik, RTO1/Ontario’s Southwest
• Capturing the Impact of the Cycle Tourism Sector – Louisa Mursell, Ontario By Bike/Transportation Options

Afternoon Concurrent Session 2: Marketing Cycle Tourism

• Ride High Country: Marketing Australia’s Premier Cycling Destination (By live video) – Matt White, Ride High Country
• Destination Spin: How Explorers’ Edge Uses Content Marketing To Promote Cycling Product & Experiences – Kate Monk, RTO12/Explorers’ Edge
• Building the Market & Relationships for Non-Profit Cycling Events – Dana Hensen, MS Society of Canada (MS Bike)

3:00 – 3:15pm
Afternoon Coffee and Networking Break

3:15 – 4:30pm
Plenary Session: Developing Cycle Tourism Product

Panel Presentations & Discussion:

• Trail Town: A Model for Community Development – Amy Camp, Cycle Forward
• HamBur Loop: Building a Destination`s Signature Tourism Cycling Loop – Maria Fortunato, RTO3/Hamilton Halton Brant
• Story-Telling on the Great Lakes Waterfront Trail: Making the People Ponnection – Marlaine Koehler, Waterfront Regeneration Trust

4:30 – 5:00pm
Afternoon Keynote Speaker
Haute-Yamaska, Quebec and its Cycling Network: A Success for Over 28 years – Mayor Pascal Bonin, Town of Granby

5:00 – 5:15pm
Closing Remarks
Louisa Mursell & Michael McCreesh, Ontario By Bike / Transportation Options

Pre & Post Conference Programming

• February 28 – Join Toronto Bicycle Tours for a 2 hour complimentary bike tour in downtown Toronto. Bike rental included. Tour runs sun or snow! Start from near Dundas Street West and University Avenue, 3pm to 5pm. Pre-registration required. We will follow up with those who indicate interest during registration.
• March 1 – Evening – Post conference join us and other conference attendees for a beverage and to continue the conversation at Duke’s on Gerrard, conveniently located across the street from Chelsea Hotel Gerrard Street entrance.
• March 1 to 3 – Toronto International Bicycle Show. All conference attendees will receive a complimentary entry to the world’s largest consumer bike show and partner event on all weekend long. Don’t miss your opportunity to check it out.