Cycle Tourism Conference Logo 2023

Make plans to attend the Cycle Tourism Conference, a full-day conference to be held in Toronto on March 2, 2023 hosted by Ontario By Bike / Transportation Options

Venue, Hotel & Travel

Conference program and speakers are being updated weekly, check back frequently for more information.
Programming and speakers subject to change.

This is an in-person conference, however a small number of international speakers will be presenting virtually.
To attend, hear and learn from the presentations plus network with other attendees, in-person registration is required.  

Camille Thomé
Director/Directrice, Velo & Territoires also France Vélo Tourisme

As a member of the EuroVelo Council and on the boards of both the European Cyclists’ Federation and France Vélo Tourisme, Camille has worked for Vélo & Territoires for over 20 years. Vélo & Territoires is a national network that gathers over 180 regional and local authorities willing to collectively make France a cycling nation by 2030. At the heart of their strategy is: complete the cycling plans in a balanced way across all French territories; develop an additional 100,000 km of the core national cycling network; make cycling a fully-fledged mode of transport; reach 12% modal split; quadruple investments in cycling; and bring France to the forefront of world cycling tourism destinations. 

Presentation: France: The Path & Partners to Becoming a World-Class Cycling Destination
*Presentation will be by live video available only at in-person conference, with Q&A to follow


LinkedIn – Vélo & Territoires:

LinkedIn – Camille Thomé:

Liz Thorstensen, Vice President, Trail Development, Rails-To-Trails Conservancy, USA

Elizabeth “Liz” Thorstensen serves as vice president of trail development at RTC where she shapes and oversees the organization’s trail development projects and programs. Liz has a broad background of experience in urban planning, with a focus on the intersection of sustainable communities and economic development—including writing three major publications to educate the economic development profession on this important topic.
Liz is passionate about the transition to a more sustainable economy and the role that trails and active transportation play in that transition.

Presentation info coming soon
*TBD – This presentation may be in person or by live video available only at conference, with Q&A to follow



Instagram: @railstotrails

Twitter: @railstotrails

Julie Desmarais, Product Manager & Annie Langevin, General Manager at Véloroute Gourmande & Tourisme Cantons-de-l’Est / Eastern Townships, Quebec

Julie as the Product Manager and Annie as General Manager, along with regional partners envisioned and developed the Véloroute Gourmande. Using the combined marketing expertise of the destination marketing organizations in the area this new product was launched in 2021, after several years of planning.

Julie Desmarais has worked in the field of tourism for nearly 25 years, including 15 years with Tourism Eastern Townships, and has led different mobilizing and innovative projects through various stages of the product’s development process, from the commercial launch, and marketing, to establishing partnerships and customer services. A graduate of UQAM in Cultural Research and Event Management, her involvement in the organization of several cultural events, forums and program reform have allowed her to carry out a number of major projects. The Véloroute Gourmande is among the most challenging projects she’s participated in, and she takes great pride in its success. 

Annie Langevin has been the General Manager of the Eastern Townships Tourism Association since 2021. As former Marketing Director for the organization, her career in media marketing has allowed her to develop an expertise in consistent brand management and multi-platform strategies to engage consumers. She has been working in the tourism industry for seven years and is known for her collaborative leadership and ability to bring people together around common goals.

Presentation: Véloroute Gourmande: the Little Story of a 235 km Cycling Path

Websites: &


Instagram: @veloroutegourmande

Jamie Stuckless
Owner & Principal Consultant, Stuckless Consulting Inc.

Jamie is a transportation consultant and policy advocate who has over a decade of experience working in the active transportation sector. During this time, she has collaborated on campaigns to fund hundreds of km of cycling infrastructure, increase walking and cycling to school, and engage thousands of community members in policy discussions. Jamie launched her independent consulting practice in 2020 where she supports organizations, municipalities, and companies across North America in their efforts to co-create sustainable, inclusive, and healthy communities. At Stuckless Consulting Inc. Jamie has developed a special focus on e-bike policy, and is an enthusiastic e-bike rider herself in Hamilton, Ontario. Prior to this, she worked for the Share the Road Cycling Coalition, EnviroCentre and Green Communities Canada. Jamie also holds a Master’s in Geography from McMaster University and is an alumnus of the Maytree Policy School.

Presentation: Understanding and Attracting the Growing E-bike Market


Instagram: @jamie.stuckless  

Christopher Mitchell
Travel Content Creator with Traveling Mitch, Cofounder of Toronto Blogger CollectiveUltimate Ontario & We Explore Canada

Christopher Mitchell is an award-winning Canadian travel writer and content creator based in Toronto, and has lived on four continents, including the cities of Oslo, Seoul, Istanbul and others. Christopher has been writing about and documenting travels for ten years and has visited 80 countries along the way. He is no stranger to the worlds of cycling and cycle tourism, having created cycle tourism content for a variety of destination partnerships in North America and Europe. He’s the Founder of the travelingmitch brand, Cofounder of Ultimate Ontario and We Explore Canada, as well as the Toronto Blogger Collective.

Presentation: Marketing Cycle Tourism and Telling the Story


Instagram: @travelingmitch

Travis Anderson
Director of Tourism & Community Development, Tourism Sault Ste. Marie / City of Sault Ste. Marie

Travis is the Director of Tourism & Community Development for the City of Sault Ste. Marie and an avid mountain biker. Riding since the age of 13, Travis has had the opportunity to explore some of the best riding destinations in North America and has seen first-hand the impact of trails on the quality of life of residents and tourism. Travis is one of a few dedicated volunteers that helped develop the first mountain bike trails in Sault Ste. Marie, and in 1997 was the proud recipient of the Sault Cycling Club’s trail builder award. He remains an active trail builder and is responsible for Sault Ste. Marie’s mountain bike trail expansion.

Presentation: Developing and Marketing Mountain Biking and Fat Biking Trails


Rob Plumley
Community Development Officer, Lennox & Addington County

Born and raised in Lennox & Addington, Rob Plumley knows his community well. Employed by the Lennox & Addington Economic Development Office for the last 17 years, Rob has been involved in the County’s cycling initiatives since their infancy way back in 2005. By managing a variety of road and off-road projects and events over the years, Rob and his team have grown L&A’s cycle tourism market into one of the premiere riding destinations in Eastern Ontario.

Presentation: Finding our Cycling Niche in Lennox & Addington

Websites:  and


Instagram: @naturallylennoxaddington

Belen Varas
Assistant Director, Voyager à Vélo / St Lawrence By Bike

Belen’s passion for history, tourism, the outdoors and languages are what allows her to share her favourite places with others. She loves to search for and discover new attractions and destinations. She takes great pleasure in sharing her favourite destinations and making her clients’ bike trips pleasant and enjoyable. Her vision: To make cycle tourism accessible to all in a safe environment. Her desire: That bike trip meets clients’ expectations and more!

Presentation: The Bicycle Touring Market and Voyager à Vélo



Instagram: @voyageravelo


Marlaine Koehler
Executive Director, Waterfront Regeneration Trust / Great Lakes Waterfront Trail

Marlaine Koehler is the Executive Director of the Waterfront Regeneration Trust, a registered charity leading the work to protect, connect and celebrate the Great Lakes by creating the award-winning 3,600km Great Lakes Waterfront Trail. For three decades, she has led an innovative partnership of 155+ community and First Nation partners who share a commitment to this vision. She is recognized as one of Ontario’s cycling tourism leaders working to establish Ontario as an international cycling destination and the Trail as Ontario’s iconic cycling experience. Together with a talented team, she has secured over $40-million in public/ private investments in the waterfront. Marlaine is a recipient of the David Crombie Urban Leadership Award. The Waterfront Regeneration Trust and the Great Lakes Waterfront Trail have been recognized by many prestigious organizations including TIAO, Ontario Association of Landscape Architects, Transportation Options, Parks and Recreation Ontario.

Presentation: Building a Binational Trail Experience Around the Great Lakes



Instagram: @Waterfront_RT

Twitter: @WaterfrontRT

Jody Wilson
Gravel Cyclist, Co-Founder & past Event Coordinator – Growing Beaver, Photographer, Go Cycle Collingwood

Jody Wilson is a Collingwood local, a passionate cyclist, photographer and community ambassador. Most of the time he can be found riding and exploring the roads within a 100km distance of home. As part of the founding group of the Collingwood Cycling Club (President/Vice President), Jody brings first hand knowledge of the cycling culture in the southern Georgian Bay area. He was also part of the group that founded, built and operate the Growling Beaver Brevet, a gravel charity event now run by Parkinson’s Canada. Jody and his wife have called Collingwood home since 2005.

Presentation: Gravel Cycling Market – Events & Building the Gravel Community

Instagram: @jodydwilson & @jodywilsonphotos

Cain Chamberlin
Executive Director, Endless Mountains Heritage Region &

Cain Chamberlin is a Bradford County, Pennsylvania native who has served as Executive Director of the Endless Mountains Heritage Region (EMHR) since August 2018. Upon graduating from Wyalusing Valley High School in 2006, Chamberlin attended Lock Haven University where he earned a BA in Communication. After a fulfilling decade as a journalist in Cape May County, New Jersey and at his hometown newspaper, Chamberlin wished to pursue a new career that would better his community through the preservation of its historic assets, the advocacy of its environmental sustainability, and the promotion and creation of its outdoor recreation opportunities. The EMHR was the perfect fit. This non-profit, membership-based organization is dedicated to serving the counties of Bradford, Sullivan, Susquehanna and Wyoming in northeastern Pennsylvania. One of 12 Heritage Areas across the commonwealth designated by the state Department of Conservation and Natural Resources, the EMHR is celebrating its 25th anniversary in 2023. 

Instagram: @endlessmtnsheritageregion

Robyn Cummings
Executive Director, Bradford County Tourism Promotion Agency, Pennsylvania, USA

Robyn Cummings has served as the inaugural director of the Bradford County Tourism Promotion Agency for the past seven and a half years. Robyn currently sits on the board of directors for the Endless Mountains Heritage Region, PA Route 6 Alliance, and Sayre Revitalization Initiative, all of which have a priority to continue the development and expansion of outdoor recreation – specifically bike route planning, route designation, and event promotion throughout the northern corridor of Pennsylvania. She holds a BA in Political Science and Spanish from Penn State University and an MPA in Organizational Development from American University. The Bradford County Tourism Promotion Agency has received the “Caring for our Communities” and “Helping Hands” awards for their contributions in the economic growth of Bradford County as not only a great place to live and work, but also as a destination for visitors.


Presentation: Developing and Launching the Endless Mountains Gravel Bike Packing Route

Alex Gay
Relationship Manager, RidewithGPS, Oregon, USA

Alex is Ride with GPS’ Relationship Manager. He has been part of the company since 2018 and has assisted partners from cycling tourism destinations, cycling clubs, tour operators, and events succeed in utilizing Ride with GPS’ tools. He is an avid bike rider and commuter in Portland, Oregon. 

Presentation: Route Promotion, Planning, and Navigating using Ride with GPS



Samuel Lau, Director
Business Development, Environics Analytics

Sam is a data and analytics professional with over ten years of experience in data analytics, sales, marketing, and consulting. He is sincerely interested in helping clients and peers with a combination of business and technical acumen, driving success through his passion for helping clients leverage cutting-edge analytics to better understand and serve citizens and customers. Sam holds a Bachelor of Mathematics Honours in Actuarial Science from the University of Waterloo and a Master of Management Analytics degree from the Smith School of Business at Queen’s University.   

Presentation: Market Insights Through Data and Analytics



Andrea Shillolo
Client Consultant, Eco-Counter

Andrea Shillolo is a Client Consultant with Eco-Counter. Since 2019 she has worked with public, private, and non-profit organizations across North America to improve cycling and walking in their communities. She helps trail organizations design, implement, and maintain count programs to quantify traffic on their trails. As a trained urban planner, she has a knack for helping clients leverage their data to make informed planning decisions and advocate for trail improvements. Outside of work, she can be found exploring Montreal and surrounding regions by foot and by bike.

Presentation: Making Trails Count: Understanding Usage and Trends


Twitter: @Eco_Counter


Peter Donato
Founder and Operations Manager, Niagara Cycling Tours

Peter brings 30 years of sports marketing and events background to his new role as Founder and Operations Manager of Niagara Cycling Tours. In prior roles Peter worked with large endurance sports properties such as marathons, triathlons, cycling fundraisers and Grand Fondos.  After eight months of extensive research the company started operations in early 2021, with 2022 being a breakthrough post covid season. As the owner of seven bikes, Peter is an avid cyclist. Along with his film producer wife, they have a feature film in development based around a true story of Peter’s Uncle who cycled across Italy during the end of World War II.  If anyone has two million dollars to invest let him know!

Presentation: Cycling Tour Operators and the View from the Front


Instagram: @niagaracyclingtours

Twitter: @CyclingNiagara


John Hartig
Chair, The Great Lakes Way Advisory Committee, Community Foundation for Southeast Michigan

Dr. John Hartig has been involved in greenways in Metropolitan Detroit for over 25 years. He currently serves as Chair of the Community Foundation for Southeast Michigan’s Great Lakes Way Advisory Committee and on the Board of Directors of the Detroit Riverfront Conservancy. He also serves as a Visiting Scholar at the University of Windsor’s Great Lakes Institute for Environmental Research. John’s recent book titled Waterfront Porch – the story of the Detroit RiverWalk – won a 2020 Next Generation Indie Book Award in the “nature/environment” category.

Presentation: Michigan Trails & Cross-Border Partnership for Expanding Cycle Tourism

Website: &


LinkedIn: @john-hartig-23891026

2023 Bicycle Friendly Business Award Winners

  • Meet the award recipients from each tourism region, thirteen in total.
  • Each winning location will be showcased with lightening presentations by a business representative accepting the award.
  • With over 1,620 bicycle friendly businesses certified by Ontario By Bike across Ontario, there are many tourism operators that recognize the value of servicing this growing market and taking it to the next level. Join us to celebrate their commitment and learn more about how they cater to cyclists. Special recognition for best regional bike store or bike tour operators will also be announced.
  • Find out more information at:

MP Julie Dabrusin
Member of Parliament, Government of Canada

Julie Dabrusin is Toronto-Danforth’s federal champion and Parliamentary Secretary to the Minister of Natural Resources and Environment and Climate Change. She has been an effective, vocal environmental advocate since her election to Parliament in 2015. Before running to be the Member of Parliament Julie’s environmental work started at a community level with volunteering with parks, preventing food waste, and active transportation.

Presentation: Opening Remarks – Canada’s National Active Transportation Strategy



Instagram: @julie_dabrusin

Twitter: @juliedabrusin

Conference program and speakers are being updated weekly, check back frequently for more information.
Programming and speakers subject to change.

Conference programming, presentations and sessions will cover a variety of topics under the following:

Developing cycle tourism destinations and products
Growing the cycle tourism market through emerging trends
 cycle tourism product and experiences
Serving the cycle tourist market
Measuring the impact on destinations and businesses

Contact info

For more information on the conference, please call 1-866-701-2774 / 416-827-2774 or contact through email

The 2023 Cycle Tourism Conference is Made Possible by the Generous Support of the Following Partners and Sponsors:

Government of Ontario Logo

Lunch Sponsor:

Destination Sponsor:

Gold Spoke Sponsors:

Carbon Spoke Sponsors: