Benefits of Joining The Network

What are some of the benefits of joining the Ontario By Bike Network for an individual business or location?

Cyclists enjoying a break at the Pillar and Post Inn & Spa in Niagara-on-the-Lake

Product and Operational Benefits

Improving your understanding of cycle tourism, cycle tourists (including market demographics and segmentation), as well as regional and local cycling information
Invitation to a two-hour cycle tourism development and training workshop offered at the launch of the program in each new region
Ontario By Bike™ Network Participants’ Tool Kit tailored to your region offering product, sector and marketing insight into the cycle tourism market
Access to Ontario By Bike`s Industry E-newsletter. Sent out twice annually, this informative e-newsletter brings industry up to speed on the trends and recent developments impacting Ontario`s cycle tourism industry
Adapting the service and product offerings of your business to better service cyclists and to improve the cycling experience in your region

Marketing Benefits

Promote your business to a high-value and growing tourism market in your area, bringing cyclists to your business to spend money
Customized business listings on the Ontario By Bike™ website
Category business icon placed on the Ontario By Bike™ online map, helping cyclists find your business when planning their cycling holidays
Access to the Ontario By Bike™ digital logo and window decals, allowing you to highlight your participation in the Network to cyclists
Regional profiles on the Ontario By Bike™ website under – “Great Places To Cycle“, offering consumers access to regional cycling information, links to downloadable maps and additional visitor resources
Ontario destinations and businesses featured in consumers e-newsletters, sent to over 15,000 cyclists (sent 8 times/year)
Social Media posts highlighting cycling experiences and businesses to an engaged and growing online community on Facebook and Twitter
With over 1,400 certified bicycle friendly locations, you can help grow the local and regional profile of your area as a cycling destination for tourists
Improved search engine visibility through valuable online links into the Ontario By Bike Network
Access to promotional opportunities developed by the Ontario By Bike™ Network and/or partners, designed exclusively for Network participants
Enhanced promotion of locations by being a part of a larger network in the region, and across Ontario
Opportunity to purchase an outdoor Ontario By Bike sign to further brand your location as bicycle friendly