Industry Tools and Resources

NewsletterIndustry E-Newsletter

Why sign up? Our Industry E-Newsletter is sent out twice annually with content on marketing tips and promotional opportunities, best practices and trends in cycle tourism product development, featured businesses, new cycling infrastructure announcements and other valuable industry insight. To view past issues and to sign up and receive our industry e-newsletter click here. OR

Test CommunicationCommunication Tool Kit and Ontario By Bike Logo

The Ontario By Bike Network™ is here to assist regional and local destination partners, as well as tourism businesses to promote and grow the cycle tourism sector in Ontario. The Ontario By Bike Communication Tool Kit has been compiled by Ontario By Bike to assist with communication outreach to both consumers and businesses in several ways. Click here to access.

ResearchCycle Tourism Research

This resource page has a number of reports available to download with research on the development and impacts cycle tourism here in Ontario and around the world. If you have any additional research you think should be posted here, comments on any of the research, or wish to discuss having Ontario By Bike conduct cycle tourism research projects for you, please let us know by sending an email to info(at)ontariobybike.ca. We ask that if you use any of the information found in the documents that you reference it correctly. Click here to access.

SignageOutdoor Business Signage Program

Once your business has been certified under the Ontario By Bike Network, you will be eligable to purchase a 18cm X 18cm (or 7″ X 7″) Ontario Metal SignageBy Bike outdoor sign. This aluminum sign offers the Ontario By Bike logo on both sides of a waterproof, reflective vinyl material. Suitable for hanging on a roadside sign post and elsewhere, this feature is a must for business promoting to cycle tourists, by quickly communicating that you offer specific services and amenities to cyclists. These signs have 4 pre-drilled holes that are covered by vinyl until needed. Prior to 2023 the cost was $30 incl. tax and shipping. As we need to reordering a new batch, a new price may be necessary to ensure we cover costs (TBD). Interested in ordering an outdoor sign? Email Ontario By Bike at: info(at)ontariobybike.ca.

Bike Parking WidgetBike Parking

Nothing says “Welcome Cyclists” like a bicycle rack in front of your business. Find out more information on different types of bike parking options, bike rack standards and manufacturers. Being able to provide secure bike parking at your location is a requirement for a number of our business categories. Click here to download useful documents


toolsTracking Sheets

Track the number of cyclists visiting your location. These numbers can help your business analyze its customer base, with cycle tourists contributing to a percentage of revenues. Click here to download useful documents

OBBIP LogoOntario By Bike Industry Partnership and Advisory Committee

Working in collaboration with industry partners, this new Ontario-wide initiative will facilitate destination development and promotion of Ontario’s growing cycle tourism product. The Advisory Committee includes a range of representatives from across the Province, and come from a variety of professional backgrounds. The group consists of approximately 30 participants, incorporating fair regional representation based on the Region Tourism Organization (RTO) geographical breakdown of Ontario (RTO1-13).

Marketing Partnerships and Advertising

Ontario By Bike has a number of opportunities for industry partners to reach cyclists through paid print and digital marketing and advertising. The Cycling in Ontario guide is an annual publication that is in production with ad sales made available to partners and industry contacts in October/November of each year. This is a popular publication, printed in both English and French (40,000 copies in 2023). Also available is digital advertising space on our website and in our monthly enewsletter. We also offer sponsored blog content placements every month of the year, either with custom content created by Ontario By Bike or provided by you our partner. For inquiries and media kit please contact us directly. Email: info@ontariobybike.ca  or call 416-827-2774 / 1-866-701-2774