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A Perfect Mix: Waterloo Guelph Explorer

Caledon

There is always a thrill in travelling to somewhere new. Having long heard about the excellent bike trails, quiet country roads, small town charm and modern city amenities we set out to ride this ultimate looped two day ride itinerary to explore the Waterloo Guelph area.

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Industry Workshops 2020

Interested in cycle tourism development?

Join us at an upcoming
Ontario By Bike Workshop or Webinar: 

Webinar:
Destination Bike - Welcoming Cyclists in Simcoe County
Wednesday, Oct 14 - 10am-11am
Tuesday, Oct 20 - 6pm-7pm button register

Webinar:
Destination Bike - Welcoming Cyclists in Durham Region
Monday, Oct 19 - 1pm-2pm
button register

Webinar:
Destination Bike - Welcoming Cyclists in Prescott-Russell
Wednesday, Oct 21 - 10am-11am
button register

Webinar:
Destination Bike - Welcoming Cyclists in South Eastern Ontario
Wednesday, Oct 21 - 2pm-3pm
button register


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2020 Cycling In Ontario Guide

2020 Ontario By Bike Photo Contest

Photoconstestwinner

Ontario By Bike's 2020 photo contest is now open for submission. Whether it's in a winter wonderland, the season of bloom, the heat of summer or the cooler temperatures and colourful fall foliage, take a break and snap a few great photos featuring you and your bikes as well as places you stop.

Click HERE for information about submission and last year's winner.

 

 

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Industry Brochure

Find out more about the benefits of becoming a certified bicycle-friendly business! 
Front Cover OBB Brochure

Download PDF brochure HERE

 
 

OCTF09 - Program

OCTF09 Logo Reduced  

Conference  Speakers

 

8:00 Registration & Continental Breakfast

 

9:00 Welcome Justin Lafontaine Director, Ontario Cycle Tourism Forum Transportation Options

 

9:10 Welcome from the Morning Chair Burkhard Mausberg President Friends of the Greenbelt Foundation

 

9:20 Opening Remarks: The growing market for cycle tourism in Ontario The Honourable Monique Smith Minister Ontario Ministry of Tourism  

9:30 A Quebec Success Story: How to attract $134 million a year Jean-François Pronovost, Executive Director Vélo Québec Association

  • Agenda:
    • What is the market profile of cycle tourism in Quebec?
    • How has La Route verte contibuted to the success of cycle tourism?
    • What are examples of successful cycle tourism products and marketing?
    • How does the funding model for Vélo Québec work?
    • What are upcoming initiatives of Vélo Québec?

 

10:15 Networking Coffee Break

 

10:30 Switzerland Case Study: Linking together a national human-powered mobility net work (cycling, mountain biking, inline skating and canoeing) Lukas Stadtherr Co-director, Velobüro Member, Management Board, SwitzerlandMobility

  • Agenda:
    • What is SwitzerlandMobility?
    • What is the breakdown of network users, peaks of activity and revenue?
    • Community partnerships: How to get communities to buy into development
    • What are various funding strategies for the development of infrastructure?
    • How to successfully negotiate private partnerships (ie. Swiss Rail, hotels and restaurants, tour
    • packages, etc.)

 

11:00 The Netherlands Case Study: The Do’s and Don’ts of developing the market, Eric Nijland, Director, Dutch National Cycling Platform

  • Agenda:
    • What are the growth projections for the cycle tourism market in The Netherlands?
    • How to successfully build a cycle tourism culture in urban and rural areas
    • Overview of service programs: bike rental, luggage transfer, tourism accreditation, etc.
    • Overview of partnerships with national and regional DMOs
    • Integration with train and bus transport – what are cycling tourists looking for?

 

11:30 Pennsylvania Case Study: How to launch a cycle tourism marketing campaign, Richard Bonds, Executive Director, Pennsylvania Tourism Office

  • Agenda:
    • What are the growth projections for cycle tourism in Pennsylvania?
    • What is the marketing strategy to capture this emerging market?
    • Building a targeted marketing campaign – what are applicable metrics?
    • What are challenges in developing an emerging market?
    • How can cycle tourism boost the overall tourism brand?

 

12:00 Networking Lunch

 

1:00 Welcome and Presentation from the Afternoon Chair, Marlaine Koehler Executive Director Waterfront Regeneration Trust

    • Agenda:
      • Overview of the success of the Great Waterfront Trail Adventure 2008
      • What are appropriate business models for cycle tourism products?
      • “Flow-on”: How can cycle tourism be linked with other tourism products?
      • What are the challenges to marketing cycle tourism products?
      • What are the challenges of building and maintaining trails and signage?
    •  

1:10 Panel - Routes, Signage, Maps and Information: What are the challenges and opportunities in developing the cycle tourism market in Ontario?

      • Moderator: Marlaine Koehler Executive Director Waterfront Regeneration Trust
      • Councillor Brian Baty Chair Regional Niagara Bicycling Committee
      • Jean Charbonneau Manager, Lands (Quebec and Capital Pathway) National Capital Commission
      • Daniel Egan Manager, Pedestrian and Cycling Infrastructure City of Toronto
        • Agenda
          • What are common challenges in ensuring a consistent and continuous route?
          • What are common challenges with signage, trailheads, zoning, and liability issues?
          • Maps: How to integrate innovations in wayfinding?
          • Trail usage audits – what are reliable indicators?
          • What are strategies for building consensus among regional stakeholders?
       

2:10 Networking Coffee Break

       

2:20 Panel - Marketing Programs and Partnerships: What are the promotional strategies, products and services needed to develop the cycle tourism market?

    • Moderator: Michael Lawley Executive Director Muskoka Tourism
    • Leslie Bruce Chief Marketing Officer Butterfield and Robinson Inc.
    • Anne Marie Forcier Executive Director Rideau Heritage Route
    • Pat Macdonald General Manager and CEO St. Lawrence Parks Commission
    • Janice Thomson Executive Director Niagara-on-the-Lake Chamber of Commerce and Visitor & Convention Bureau
      • Agenda:
        • What are the opportunities and challenges in marketing an emerging market?
        • Cycle Tourism Product: What are proven examples of popular products?
        • Marketing Partnerships: What are the opportunities for packages?
        • What are the benefits of developing a cycle tourism destination brand?
        • How does cycle tourism fit into other marketing campaigns and product platforms?

 

3:20 Networking Coffee Break

  3:30 Panel - The path ahead: What are the next steps in the business development of cycle tourism in Ontario?

  • Moderator: Bill Allen, President, Tourism Industry Association of Ontario
  • Marlaine Koehler, Executive Director, Waterfront Regeneration Trust
  • Burkhard Mausberg, President, Friends of the Greenbelt Foundation
  • Jean-François Pronovost, Executive Director, Vélo Québec Association
    • Agenda
      • What is the strategy for developing the cycle tourism market in Ontario?
      • What are the key opportunities, challenges and metrics for development?
      • Who are the key stakeholders for development?
      • What are the key benchmarking organizations outside of Ontario?
      • What are the next steps in developing the cycle tourism market in Ontario?

 

4:30 Concluding Remarks and Networking Reception

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