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Round Rice Lake Ride

PC Oshawa Cycling Club

Even with an estimated quarter of a million lakes in Ontario, there are likely only a very small percentage that make for a compelling round the lake ride and achievable challenge limited to a day or two max. One to certainly add to the 100km+ bucket list is around Rice Lake.


2019 Ontario By Bike Rides

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Find out more about our Ontario By Bike Ride destinations and schedule for 2019! New destinations and old classics all with the same great value! These small group weekend tours are self-guided, fully supported and always sell out!

Just Bring Your Bike and Ride!


2019 Cycling In Ontario Guide

Cycle Tourism Conference 2019

Cycle Tourism Conference 2019 Toronto Canada

Learn more about and view the presentations from our recent Cycle Tourism Conference held on March 1, 2019. 


Celebrate by Bike

Ontario150 flash final1Choose to explore Ontario on one of these 15 world class, legacy cycling itineraries! Read More...

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Ride These Epic Routes

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Explore 3,000km+ of extraordinary cycling
along the Great Lakes Waterfront Trail and Greenbelt Route.


Industry Brochure

Find out more about the benefits of becoming a certified bicycle-friendly business! 
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Download PDF brochure HERE


OCTF09 - Program

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Conference  Speakers


8:00 Registration & Continental Breakfast


9:00 Welcome Justin Lafontaine Director, Ontario Cycle Tourism Forum Transportation Options


9:10 Welcome from the Morning Chair Burkhard Mausberg President Friends of the Greenbelt Foundation


9:20 Opening Remarks: The growing market for cycle tourism in Ontario The Honourable Monique Smith Minister Ontario Ministry of Tourism  

9:30 A Quebec Success Story: How to attract $134 million a year Jean-François Pronovost, Executive Director Vélo Québec Association

  • Agenda:
    • What is the market profile of cycle tourism in Quebec?
    • How has La Route verte contibuted to the success of cycle tourism?
    • What are examples of successful cycle tourism products and marketing?
    • How does the funding model for Vélo Québec work?
    • What are upcoming initiatives of Vélo Québec?


10:15 Networking Coffee Break


10:30 Switzerland Case Study: Linking together a national human-powered mobility net work (cycling, mountain biking, inline skating and canoeing) Lukas Stadtherr Co-director, Velobüro Member, Management Board, SwitzerlandMobility

  • Agenda:
    • What is SwitzerlandMobility?
    • What is the breakdown of network users, peaks of activity and revenue?
    • Community partnerships: How to get communities to buy into development
    • What are various funding strategies for the development of infrastructure?
    • How to successfully negotiate private partnerships (ie. Swiss Rail, hotels and restaurants, tour
    • packages, etc.)


11:00 The Netherlands Case Study: The Do’s and Don’ts of developing the market, Eric Nijland, Director, Dutch National Cycling Platform

  • Agenda:
    • What are the growth projections for the cycle tourism market in The Netherlands?
    • How to successfully build a cycle tourism culture in urban and rural areas
    • Overview of service programs: bike rental, luggage transfer, tourism accreditation, etc.
    • Overview of partnerships with national and regional DMOs
    • Integration with train and bus transport – what are cycling tourists looking for?


11:30 Pennsylvania Case Study: How to launch a cycle tourism marketing campaign, Richard Bonds, Executive Director, Pennsylvania Tourism Office

  • Agenda:
    • What are the growth projections for cycle tourism in Pennsylvania?
    • What is the marketing strategy to capture this emerging market?
    • Building a targeted marketing campaign – what are applicable metrics?
    • What are challenges in developing an emerging market?
    • How can cycle tourism boost the overall tourism brand?


12:00 Networking Lunch


1:00 Welcome and Presentation from the Afternoon Chair, Marlaine Koehler Executive Director Waterfront Regeneration Trust

    • Agenda:
      • Overview of the success of the Great Waterfront Trail Adventure 2008
      • What are appropriate business models for cycle tourism products?
      • “Flow-on”: How can cycle tourism be linked with other tourism products?
      • What are the challenges to marketing cycle tourism products?
      • What are the challenges of building and maintaining trails and signage?

1:10 Panel - Routes, Signage, Maps and Information: What are the challenges and opportunities in developing the cycle tourism market in Ontario?

      • Moderator: Marlaine Koehler Executive Director Waterfront Regeneration Trust
      • Councillor Brian Baty Chair Regional Niagara Bicycling Committee
      • Jean Charbonneau Manager, Lands (Quebec and Capital Pathway) National Capital Commission
      • Daniel Egan Manager, Pedestrian and Cycling Infrastructure City of Toronto
        • Agenda
          • What are common challenges in ensuring a consistent and continuous route?
          • What are common challenges with signage, trailheads, zoning, and liability issues?
          • Maps: How to integrate innovations in wayfinding?
          • Trail usage audits – what are reliable indicators?
          • What are strategies for building consensus among regional stakeholders?

2:10 Networking Coffee Break


2:20 Panel - Marketing Programs and Partnerships: What are the promotional strategies, products and services needed to develop the cycle tourism market?

    • Moderator: Michael Lawley Executive Director Muskoka Tourism
    • Leslie Bruce Chief Marketing Officer Butterfield and Robinson Inc.
    • Anne Marie Forcier Executive Director Rideau Heritage Route
    • Pat Macdonald General Manager and CEO St. Lawrence Parks Commission
    • Janice Thomson Executive Director Niagara-on-the-Lake Chamber of Commerce and Visitor & Convention Bureau
      • Agenda:
        • What are the opportunities and challenges in marketing an emerging market?
        • Cycle Tourism Product: What are proven examples of popular products?
        • Marketing Partnerships: What are the opportunities for packages?
        • What are the benefits of developing a cycle tourism destination brand?
        • How does cycle tourism fit into other marketing campaigns and product platforms?


3:20 Networking Coffee Break

  3:30 Panel - The path ahead: What are the next steps in the business development of cycle tourism in Ontario?

  • Moderator: Bill Allen, President, Tourism Industry Association of Ontario
  • Marlaine Koehler, Executive Director, Waterfront Regeneration Trust
  • Burkhard Mausberg, President, Friends of the Greenbelt Foundation
  • Jean-François Pronovost, Executive Director, Vélo Québec Association
    • Agenda
      • What is the strategy for developing the cycle tourism market in Ontario?
      • What are the key opportunities, challenges and metrics for development?
      • Who are the key stakeholders for development?
      • What are the key benchmarking organizations outside of Ontario?
      • What are the next steps in developing the cycle tourism market in Ontario?


4:30 Concluding Remarks and Networking Reception

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