Ontario Cycle Tourism 2013


Conference   Speakers   Program

Ontario Showcase 

Public Bike Sharing (BIXI Toronto) and Tourism – BIXI Public Bicycle Systems – Sean Wheldrake, Project Lead – City of Toronto

Partnerships, Cooperation and Coopetition –  Hardwood Ski & Bike – John Sustersic, Marketing and Events Manager

Cycling Maps: Creating a map for your region – The Bike Shop in Gravenhurst – Kristi MacDonald

Observations From Behind the Counter and Notes on “Living the Dream” – Domestique Café Cyclo Sportif – Krys Hines (Verbal presentation only.)

Launching a Bicycle Festival to Increase Cycling in Your Community – Capital Vélo Fest – Dick Louch, President

Niagara as a Cycling Destination – Venture Niagara Community Futures Development Corporation – Sue Morin, Community Economic Development Manager


Georgian Bay Cycling Route – Manitoulin Island Cycling Advocates (MICA)- Maja Mielonen, Chair

Cycling through Serenity – St. Lawrence Parks Commission – Jennifer Tarini, Assistant Manager Park Operations and Land Planning 

Wine Trail Rides: Starting a Cycle Tourism Industry from Scratch
Windsor Eats – Adriano Ciotoli, Co-owner

Lunchtime Keynote Speaker

Your story, their stories. –Laurie Dillon-Schalk – Planning Director, Digital, DraftFCB

Breakout 1: Destination Development: Growing cycle tourism

Engaging the local business community, coordinating regional cycling committees, creating a regional tourism strategy and leveraging partnerships.

Building Bicycle Tourism in Grey County – Bryan Plumstead – Manager of Economic Development and Tourism, Grey County Tourism and Grey County Cycling Committee

Building Blocks of a Regional Cycle Tourism Strategy – Susan Mathieu, Partner – Economic Planning Group of Canada

Investing in Ajax to Create a Cycling Destination Mayor Steve Parish – Town of Ajax 

Watch the Ajax Cycling video.

B. Making the Investment

 Cycling infrastructure, developing and maintaining paths, trails and signed routes, and bike safety.

Farther, Greener, Greater: Creating the Waterfront Trail – Marlaine Koehler, Executive Director – Waterfront Regeneration Trust

Building a Bicycle Friendly Ontario – Eleanor McMahon, Founder and CEO – Share the Road Cycling Coalition

Safe Trails for Tourism Excellence – Patrick Connor – Executive Director, Ontario Trails Council (OTC)

Breakout 2: Marketing Cycle Tourism: Tools to reach the target market

A. Connecting with Cycling Tours & Events 

 What tour operators and directors are looking for, key elements to attracting tours and events, elements and benefits of hosting successful cycling events, and connecting with cycling clubs.

What Every Touring Cyclist Wants – Melissa Claxton-Oldfield – Oshawa Cycling ClubScenic Cycle Tours

Increasing Tourism – Outdoor Advocacy through Mountain Bike Events and Trail Networks – Sean Ruppel, Owner and Co-owner – Super Fly Racing and Chico Racing

Yolande Garant – Director, Vélo Québec Voyages (Verbal presentation only.)

B. Maps, Apps & Promotions

 Evaluating the latest print and digital mapping options, using existing and new technologies to build apps and interactive resources, and creative packaging and itinerary themes.

Diving into the Mobile Market – Peter Lipscombe – Web Project Coordinator, Waterfront Regeneration Trust

Digital offline, interactive maps for today’s cyclist – Tristan Lyttle – Avenza Systems Inc(Live demonstration.)

Building Destination Trails – Chris Hughes – Partner, BC Hughes Tourism Consulting

Final Keynote 

Cycling trends, market growth, and how to promote cycle tourism – Martin McDonald – Toronto Branch Manager, Norco Bicycles and Live to Play Sports Group Inc.

More information about the conference program and speaker biographies.