Strategic Plan Overview 2019 – 2021

Ontario By Bike Strategic Plan

Download PDF copy HERE

Ontario By Bike is one of the major programs of Transportation Options, a non-profit organization dedicated to fostering sustainable transportation and tourism initiatives in Ontario.

Ontario By Bike’s (OBB) mission is to be Ontario’s most comprehensive trip planning resource, inspiring cycle tourism in Ontario, assisting destinations and tourism businesses in market readiness and ultimately positioning Ontario as a premier destination for cycle tourism.

Ontario By Bike’s last strategic plan covered the period from 2015 to 2018 and the priorities and actions identified therein have been completed or are ongoing initiatives. This strategic plan for OBB identifies priorities and actions for the organization for the next three years, building on what has been achieved. OBB is well-positioned to continue its leadership role in the many actions required to further develop and promote cycle tourism in Ontario.

The following four strategic directions have been identified for Ontario By Bike:
1. Marketing and Communications
2. Product and Destination Development
3. Cycle Tourism Research
4. Cycle Tourism Partnerships, Communications and Advocacy

Download overview copy HERE.

View Media Release (October 2018) HERE.

For more information and/or complete copy of Ontario By Bike’s 2019-2021 Strategic Plan contact:
Louisa Mursell, Executive Director, Transportation Options
Phone: 1-866-701-2774 / 416-827-2774
Email: lmursell (at) transportationoptions.org  / info (at) ontariobybike.ca
www.OntarioByBike.ca / www.TransportationOptions.org

Funded in part by Government of Ontario:

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