Strategic Plan Overview 2019 – 2021admin2021-10-06T06:24:35+00:00

Strategic Plan Overview 2019 – 2021

Download PDF copy HERE

Ontario By Bike is one of the major programs of Transportation Options, a non-profit organization dedicated to fostering sustainable transportation and tourism initiatives in Ontario.

Ontario By Bike’s (OBB) mission is to be Ontario’s most comprehensive trip planning resource, inspiring cycle tourism in Ontario, assisting destinations and tourism businesses in market readiness and ultimately positioning Ontario as a premier destination for cycle tourism.

Ontario By Bike’s last strategic plan covered the period from 2015 to 2018 and the priorities and actions identified therein have been completed or are ongoing initiatives. This strategic plan for OBB identifies priorities and actions for the organization for the next three years, building on what has been achieved. OBB is well-positioned to continue its leadership role in the many actions required to further develop and promote cycle tourism in Ontario.

The following four strategic directions have been identified for Ontario By Bike:
1. Marketing and Communications
2. Product and Destination Development
3. Cycle Tourism Research
4. Cycle Tourism Partnerships, Communications and Advocacy

Download overview copy HERE.

View Media Release (October 2018) HERE.

For more information and/or complete copy of Ontario By Bike’s 2019-2021 Strategic Plan contact:
Louisa Mursell, Executive Director, Transportation Options
Phone: 1-866-701-2774 / 416-827-2774
Email: lmursell (at) transportationoptions.org / info (at) ontariobybike.ca
www.OntarioByBike.ca / www.TransportationOptions.org

Funded in part by Government of Ontario:

Easy Rider – Relaxed Cycling in Ontario’s Highlands
Not every bike ride needs to involve grueling hours spent on the road or trail. Sometimes the best rides are the ones where you take it easy, slow it down and see new communities, and maybe even stop for a bite to eat. If you’re not into wearing padded bike shorts and setting a challenging pace, plan your next ride in Ontario’s Highlands where your cycling adventure can match your mood, abilities, and bike. Read more about Easy Rider – Relaxed Cycling in Ontario’s Highlands
Cycling in Stratford: An Intersection of Culture and Nature
Nestled in the heart of Perth County and best known as the home of the Stratford Festival, Stratford is quickly becoming a destination for cycling, boasting routes from easy in-town loops to back-country gravel adventures. With a growing number of bicycle friendly businesses, the city offers a variety of unique accommodations, restaurants ranging from fine dining to quick eats, and services to support every cyclist’s needs. Read more about Cycling in Stratford: An Intersection of Culture and Nature

Strategic Plan Overview 2019 – 2021

Download PDF copy HERE

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